Job Description

Job Description

We are currently seeking an Associate Social Media Specialist to lead Instagram strategy for Abercrombie and Abercrombie kids. The Associate Specialist will be responsible for overseeing the planning, execution, and hindsight of weekly campaign tactics, as well as innovation & ideation at a seasonal and weekly level. They will work closely with the creative team to bring content to life on Instagram and maintain brand voice through all communication. The successful candidate must possess strong strategic thinking skills, is analytical and highly organized, with a strong attention to detail.

This job is located at our Global Home Office in Columbus, Ohio.

What Will You Be Doing? 

• Plan and execute Instagram content on a seasonal, monthly, and weekly cadence
• Plan and traffic Instagram content through weekly process with creative & merchandising teams
• Regularly engage with customers on Instagram through community management strategies
• Become a metrics wizard by deep diving weekly into platform analytics & provide recommendations to the team that help drive better performance
• Measure, analyze, and report monthly campaign metrics and identify opportunities for improvement (and be able to make strategic recommendations based on those insights)
• Maintain relationship with platform partners to stay up to date on the latest updates & innovation opportunities
• Act as strategy lead within the social pod to provide feedback on strategy & wires across all channels to ensure there is consistency in brand projection
• Develop a great working relationship with our creative team and provide clear, strategic feedback on assets
• Partner with Customer Service team on escalated contacts and responses
• Partner with paid team to identify content sharing opportunities
• Monitor industry creative best practices / trends and maintain competitive library of new content opportunities through weekly and monthly reporting
• As necessary, create real-time, reactive content for Instagram at brand activations & events (some travel required)
• Support the creative team’s execution of shoots on campus with studio or other creative partners to support weekly needs if necessary (Lives, etc.)
• Support in activation/execution of Instagram sweepstakes and contests
• Support social operations team member in ensuring they have the correct & final assets and copy for posting content
• Thoroughly understand our target customers, including their cultural references and social sphere's of influence & interests
• Have a test & learn approach, inspiring the team to embrace the concept of creative bravery & trying new things

What Do You Need To Bring? 

• Bachelor’s degree or related experience
• 4+ years of social media management experience
• Curiosity and passion for all things social marketing
• Expertise and familiarity with current and emerging social channels & tools (TikTok, Capcut, Instagram, Facebook, Pinterest, etc.)
• Familiarity with project trafficking and social sharing tools
• Outstanding communication and relationship building skills
• Detail oriented and organized
• Flexible and capable of changing and adapting to accommodate internal and external circumstances
• Highly motivated and collaborative with a willingness to learn
• Strategic, analytic, and structured thinking ability
• Fearlessness: be ready to dive right in, develop a point of view, and share it!

Our Company 

Abercrombie & Fitch Co. (A&F Co.) is a global, digitally-led, omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.  

Our Values 

Our corporate purpose of being here for you on the journey to being and becoming who you are, fuels our customer-led brands and our global associates. We lead with this purpose and always put our people first, which is evidenced by our Great Place to Work™ Certification, as well as being named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign. In addition to equitable compensation and benefit offerings, including flexibility and competitive Paid Time Off, we offer a range of educational and engagement opportunities, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.  

What You'll Get

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:

• Incentive bonus program
• 401(K) savings plan with company match
• Annual companywide review process
• Flexible spending accounts
• Medical, dental, and vision insurance
• Life and disability insurance
• Associate assistance program
• Paid parental and adoption leave
• Access to fertility and adoption benefits through Carrot
• Access to mental health and wellness app, Headspace
• Paid Caregiver Leave
• Mobile Stipend
• Paid time off & one paid volunteer day per year, allowing you to give back to your community
• Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles & six work from anywhere weeks per year)
• Seven associate wellness half days per year
• Onsite fitness center
• Merchandise discount on all of our brands
• Opportunities for career advancement, we believe in promoting from within
• Access to multiple Associate Resource Groups
• Global team of people who will celebrate you for being YOU!

Additional Information

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER

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