Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.
The primary role of this position is providing insights-based recommendations to drive profitable growth for Rich Products’ Consumer Brands Division (CBD), its categories, and retail accounts.
Highly cross-functional, the Category Manager regularly collaborates with Rich’s Sales and Brand Marketing teams, other Insights team members, and broker partners. Responsibilities focus on mining and analyzing consumption, shopper loyalty, and other primary and secondary data sources to synthesize insights, develop actionable strategic and tactical recommendations, and build compelling selling stories that drive long term sales and profit growth for Rich’s and our customers. The goal is to establish Rich’s with customers as the supplier of choice for value creation and thought leadership across all categories in which we compete.
This professional can live in the Saint Simons GA area or the Buffalo NY area.
Syndicated Data Management and Reporting
Serve as CBD’s and Rich’s subject matter expert for syndicated data and reporting. Gain and maintain alignment between Marketing and Sales on the structure and elements of CBD’s syndicated data and strategy to ensure data integrity and maximize internal knowledge and value to our customers.
Create and maintain monthly syndicated data reports and PowerBI dashboards that monitor category, channel, own brand, and competitive sales, distribution, pricing, promotions, advertising, and market penetration trends and opportunities.
Understand the needs and objectives of CBD Sales and Marketing Leadership and their teams. Provide insights and analyses that enable them to meet those objectives.
Oversee development and management of CBD’s Insights Library.
Develop the process and lead syndicated data tool training for Sales, Marketing, and Broker team members.
Co-own (with Insights Director) Rich’s syndicated vendor relationships to maximize use of data platforms and other capabilities.
Develop ad hoc reports and presentations as necessary.
Customer Insight Support
Develop in-depth knowledge of the industry, shoppers, competition, and retail customers.
Utilize syndicated, internal, and retailer data to proactively analyze, develop, and share category stories to Sales and Marketing which support key initiatives (new item launches, expanded distribution and gap fill opportunities, improved shelf merchandising, seasonal debriefs, new promotional opportunities, threat defense, etc.) that drive sales, market share, and profit.
Customer Relationship Management
Collaborate with Sales account teams in the development and construction of Insights roadmaps for key customers including scorecards/KPIs, business/category reviews, and key opportunity presentations. Attend and present at customer meetings as requested by Sales.
Develop strategic category management insights and selling stories that meet retailer objectives, while supporting selling initiatives and growth objectives of the organization.
Collaborate and share findings with broker insights associates to bring more category and consumer knowledge to internal Rich’s associates and our customers.
People Leadership and Development
Assist Insights Director in mentoring and developing lower-level Insights associates.
In partnership with the Insights Director and Human Resources, coordinate and assist with the orientation and integration of new Insights team members
Bachelor’s degree in Business or Marketing. MBA degree preferred.
5+ years of CPG industry experience, preferably in Food or Beverage.
Previous Insights and/or Category Management experience and understanding of Category Management principles.
Proficient systems knowledge and experience with NielsenIQ Discover and/or Circana (IRI) Unify syndicated POS and household panel data. Experience managing syndicated vendor partnerships with prior contract negotiations experience a plus.
Proficient systems knowledge and experience utilizing data visualization platforms (PowerBI preferred) to build and actively manage business intelligence dashboards and reports.
System knowledge and experience with retailer shopper loyalty data platforms (84.51 Stratum, dunnhumby, Symphony RetailIAI).
Assortment with assortment and pricing optimization tools a plus.
Strong interpersonal skills, a team-first attitude, and proven ability to work effectively with cross-functional teams (Sales, Marketing, Brokers) to understand customer needs and ability to develop customer relationships.
Strong analytical and problem-solving skills with proven track record of translating data and facts from various research resources and methodologies into highly visual, compelling stories.
Strong written and verbal communication skills and comfortable presenting in both small and large group formats.
Excellent project and time management skills. Able to set clear objectives, manage priorities, provide direction and coordinate solution-related activities.
Deep experience with PowerPoint, Excel, MS Teams.
Travel up to 15% as needed #CORP123 #LI-RT1
COMPENSATION
In accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.
Annual Range/Hourly Rate
$101,238.23 - $151,857.35
Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.
Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Human Resources department at hrhelp@rich.com if you need assistance completing this application or to otherwise participate in the application process.
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