Job Description
DESCRIPTION
The Campaign Measurement & Optimization (CMO) organization is looking for a Senior Economist interested in solving one of the most challenging business problems in marketing measurement and developing cutting-edge causal inference models using ML. Working with our team of data scientists, applied scientists, research scientists, and economists, this leader will help redefine scalable marketing measurement at Amazon and its subsidiaries.
The Campaign Measurement & Optimization (CMO) organization’s mission is to be the most trusted source of measurement science solutions to drive marketing investment decisions across Amazon. The CMO team provides incrementality and efficiency measurement services to the marketing stakeholders across Amazon’s different business. CMO applies industry leading deep learning based causal inference models to measure effectiveness of marketing campaigns from these businesses worldwide. The impact and influence of the organization is tremendous, helping optimize spend decisions on a scale that exceeds many countries’ GDP. Our outputs shape Amazon product and marketing teams’ decisions and therefore how Amazon customers see, use, and value their experience with Amazon.
This is a high-impact role with opportunities to develop econometric models, and analyze marketing effectiveness that contributes billions of dollars to the business. As a Senior Economist, you will be responsible for leading the design and development of the causal estimation models, measuring the incremental impact of multi-channel marketing portfolios, estimating the impact on sparse customer actions, and scaling measurement solutions for WW marketplaces. Unlike many companies who buy existing off-the-shelf marketing measurement systems, we are responsible for studying, designing, and building systems to serve Amazon’s suite of businesses. Our team members have an opportunity to be on the forefront of marketing measurement thought leadership by working on some of the most difficult problems in the industry with some of the best product managers, scientists, economists and software developers in the business.
In this role, you will be a technical leader in Economics with significant scope, impact, and high visibility. You will lead strategic measurement science initiatives in CMO and across various marketing teams, scaling experimentation and development and deployment of the measurement science models, guide on causal estimation, and build frameworks for model validations. As a successful Economist, you are an analytical problem solver who enjoys diving into data, leads problem solving, guides development of new frameworks, is hands on with coding, is excited about investigations and algorithms, and can credibly interface between technical teams and business stakeholders. You are an expert in causal inference to solve business problems, preferably in observational studies. You are a hands-on innovator who can contribute to advancing Marketing measurement science. You will also coach and guide junior economists and scientists in the team to grow the team’s talent and scale the impact of your work.
BASIC QUALIFICATIONS
- PhD in economics or equivalent
Job Tags
Full time, Worldwide,