Social Media Manager Job at NewGen, New York, NY

  • NewGen
  • New York, NY

Job Description

NewGen is a social-first creative and creator agency that stands at the forefront of culture, creators and community.

On a mission to challenge outdated advertising methodologies, and present a new way of doing things, it exists to revolutionise social connections, making advertising more relevant, engaging, fun, and effective.

With its genesis as a gaming influencer agency, it has honed its community expertise, connecting with modern consumers in a way that aligns with how it interacts, share, and make decisions in the digital age.

Want to join the team, here are our three non-negotiables.

  • Input - Join in, take part, be heard and contribute, team members looking for an easy ride won’t succeed here.
  • Output - Focus on quality, if you’re not happy with what we’re creating then stop and ask why. Everything we create should be good enough for your portfolio.
  • Together - Most importantly, do it together! Not feeling it, that’s okay we’re one team and support each other every step of the way. No egos. No judgment. 

What’s it like in the New York office?

  • Startup culture in a larger agency group. Our New York office will be the starting point for Kairos in the US. We’ll be a startup business with the backing of a well-established agency in the UK, giving us the best of both worlds.
  • Hybrid culture - As a start-up in the US we know the importance of face time regularly. We equally understand the importance of flexibility. Our US team will be required in the office 3 days a week minimum. 
  • We’re located in central Manhattan, so right in the hustle and bustle.

Key Responsibilities:

  • Develop and execute a comprehensive social media strategy that aligns with the brand's objectives and marketing goals.
  • Manage all social media channels with a particular focus on TikTok & Instagram.
  • Create and curate engaging content (including text, image, and video) for social media platforms that resonates with our target audience, contribute meaningfully to creative brainstorms.
  • Be willing to get in front of a camera and take part in content where necessary.
  • Monitor and respond to comments, messages, and inquiries across all social media channels in a timely manner.
  • Collaborate with wider teams to plan and execute digital campaigns that integrate with overall marketing initiatives.
  • Analyze social media performance metrics and leverage data to optimize content and drive continuous improvement.
  • Stay up-to-date with social media trends, tools, and best practices, and implement innovative strategies to maximize brand visibility and engagement.
  • Work closely with influencers and brand ambassadors to expand reach and increase brand advocacy.
  • Manage social media advertising budget and campaigns, including content creation, targeting, and optimization.


  • Bachelor's degree in Marketing, Communications, or related field (or equivalent work experience).
  • Proven experience as a Social Media Manager or similar role, preferably in the toy industry or consumer goods.
  • Solid understanding of social media platforms, their respective audiences, and best practices.
  • Strong writing, editing, and communication skills with an eye for creativity.
  • Experience with social media management tools and analytics platforms (e.g., Hootsuite, Sprout Social, Google Analytics).
  • Ability to work effectively under pressure and manage multiple projects simultaneously.
  • Excellent analytical skills and a data-driven approach to decision-making.
  • Knowledge of SEO, keyword research, and digital marketing tactics is a plus.


  • Salary range: $60,000-$80,000
    • Health Care Plan (Medical, Dental & Vision)
    • Retirement Plan (401k, IRA)
    • Paid Time Off (Vacation, Sick & Public Holidays)
    • Family Leave (Maternity, Paternity)
    • Training & Development
    • Work From Home
    • Free Food & Snacks
    • Wellness Resources

Job Tags

Holiday work, Full time, Work experience placement, Work from home, 3 days per week,

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