Sr. Associate Manager, Social Intelligence Job at Taco Bell, Irvine, CA

  • Taco Bell
  • Irvine, CA

Job Description

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

The Taco Bell social team is an industry-leading group that develops and builds a breakthrough brand presence, innovative programs, and leading community engagement for Taco Bell across social channels and platforms. As the Sr. Associate Manager of Social Intelligence and Analytics, you’ll be responsible for driving an improved, real-time understanding of social conversation relevant to Taco Bell and audience trends through listening across all digital channels. This includes executing research that drives creative and social media strategy, as well as analytics and measurement reports that go beyond the data dump and derive actionable insights that directly inform our social work. This is an individual contributor role and does not have direct reports. Reporting directly to the Senior Manager, Social Media, this role will focus primarily on the following:

The Day-to-Day:

  • Be a critical part of the Social Team that sits at the center of Taco Bell campaigns and communication - creating a creative, innovative approach to the work
  • Lead, define, create, implement, and manage Taco Bell’s social intelligence strategy in support of business priorities
  • Identify actionable insights to inform brand planning, content development, reputation management, market research, and competitive analysis
  • Develop and present social media intelligence reports by translating social media listening data into relatable stories for cross functional audiences and possess the ability to eloquently and succinctly deliver reports to diverse, cross-functional audience
  • Monitor and communicate audience trends to help shape marketing and communications strategies
  • Help to manage social media tools and technology stack including POVs, vendor relationships, and capability education
  • Use web and social media analytics platforms to measure campaign success and provide data-backed recommendations for optimization
  • Synthesize social media and web data into meaningful insights and clearly communicate complex findings to partners, including social media team who depend on this role for owned reporting and analytics
  • Execute social listening research and measurement assignments with minimal supervision, including writing and reviewing queries for Social Listening topics, as well as troubleshoot issues within our tools
  • Demonstrate a strong interest in and understanding of social media metrics and trends, particularly on emerging platforms like TikTok
  • Identify growth opportunities in terms of untapped tactics, customer or cultural connections, and/or the enhancement of the customer experience on social media
  • Partner with broader organizational teams to connect social media performance and behavioral data with other analytics such as digital, customer experience, website, traditional PR, and CRM
  • Acts independently on self-initiated and cross-functional projects and identifies opportunities for optimizations without being directed to do so
  • Ability to turn data into meaningful takeaways and “so what” around business impact and then present those learnings to c-suite and marketing leadership

This role demands fluency in the social landscape in order to effectively influence, manage and inspire both the internal team as well as external award-winning agency partners. With an unparalleled pace and volume of creative development, this role requires great mental flexibility, ability to juggle under intense deadlines and a capacity to thrive and collaborate under pressure.

Is This You?

  • 7+ years' experience working in social media intelligence (listening) and analytics roles for a Fortune 500 brand (agency or client experience) 
  • Bachelor’s degree required
  • Expertise and experience with social media and Listening platforms (Sprinklr, Brandwatch, Salesforce, Crimson Hexagon, Netbase, Hootsuite, etc.) 
  • Strong strategic understanding of social listening capabilities and passion for staying educated on social media best practices
  • Demonstrated ability to translate complex data sets into insightful non-technical stories
  • Comfort interpreting a variety of different data sources from qualitative research to primary survey data to secondary data sources and creating one cohesive story 
  • Working with and creating databases and dashboards utilizing all relevant data to inform decisions
  • Expert knowledge of all social platforms and current trends 
  • Highly collaborative, thrives under pressure and can lead culturally by example 
  • Passionate and curious about social media, the customer, customer journey and digital experience
  • Comfortable presenting results and reports to senior leadership and cross functional partners

Work-Hard, Play-Hard:

  • Hybrid work schedule and year-round flex day Friday
  • Onsite childcare through Bright Horizons 
  • Onsite dining center and game room (yes, there is a Taco Bell inside the building) 
  • Onsite dry cleaning, laundry services, carwash, 
  • Onsite gym with fitness classes and personal trainer sessions 
  • Up to 4 weeks of vacation per year plus holidays and time off for volunteering 
  • Tuition reimbursement and education benefits 
  • Generous parental leave for all new parents and adoption assistance program 
  • 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting 
  • Comprehensive medical & dental including prescription drug benefits and 100% preventive care
  • Discounts, free food, swag and… honestly, too many good benefits to name  

Salary Range: $115,100 to $142,065 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! 

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.  

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Contractors and Privacy Notice for California Employees.

Job Tags

Holiday work, For contractors, Immediate start, Flexible hours,

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